Accra-based studio Leti Arts made history this June as the first African game developer featured in the Green Games Showcase at the global Summer Game Fest 2025. And it did this debut in the grandest of styles. Leti Arts used the spotlight to launch its #LetiGoesGreen campaign, pledging to plant 50,000 trees through its new mobile game SWEAVE in partnership with climate-tech nonprofit PlanetPlay. 
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This initiative; blending gaming with real-world eco action, garnered international headlines and showcased how African game companies are contributing to social impact on a global stage. Here’s what you need to know.

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The Breakdown

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SWEAVE, Leti’s latest mobile title, is at the heart of the campaign. Starting June 7, every download and in-game action in SWEAVE directly funds tree planting under Kenya’s Hongera reforestation project. This makes SWEAVE the first African-made game integrated into PlanetPlay’s Green Games initiative; essentially turning player progress into real saplings planted, verified by environmental groups. 

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“With SWEAVE, we’re not just telling African stories, we’re taking African leadership global,” said Leti Arts CEO Eyram Tawia. “We’re proud to be at the forefront of green gaming, proving that entertainment from the continent can be culturally rich and environmentally impactful.” 

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His words were backed by action: the campaign features an in-game update linking player achievements to trees planted, a strategic partnership with PlanetPlay and the Hongera reforestation project, and a flurry of influencer takeovers, media features, and social activations to rally gamers around the cause.

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The recognition at Summer Game Fest’s Green Showcase put Leti Arts alongside major international studios like Amazon Games, Team17, Skybound Games, and even Trevor Noah’s new game studio, all highlighting sustainable gaming initiatives. 

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For Leti Arts to stand in that company signals a turning point. It highlights Africa’s game industry not only as an emerging entertainment market, but also as a contributor to global issues like climate change. The Green Games Showcase streamed live on June 7 to audiences worldwide, effectively turning Leti’s local tree-planting campaign into a global call to action.

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Local Impact and Community Engagement

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The LetiGoesGreen campaign resonated deeply within local African communities. Environmental degradation, particularly deforestation, is a significant challenge across the continent. Games like SWEAVE, which actively tie player success to tangible environmental outcomes, offer unique platforms to mobilize public participation.
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The campaign also served as an educational tool. Through in-game events and community forums, Leti Arts facilitated discussions on sustainability, environmental stewardship, and the role young Africans can play in preserving their continent’s natural resources. Local schools and gaming communities across Accra, Nairobi, and Lagos engaged with SWEAVE through organized game nights and workshops, enhancing both ecological awareness and game literacy.

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Economic and Industry Significance

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Leti Arts' showcase at Summer Game Fest not only uplifted environmental discourse but also boosted the credibility of the African gaming ecosystem on a global stage. The recognition is expected to attract further international investment, partnerships, and collaborations, driving economic growth within Ghana’s and Africa’s broader creative industries.

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Final Thoughts

Leti Arts’ green gaming push shows that African developers can innovate on a global scale, both in gameplay and in purpose. This story isn’t just about one studio’s environmental pledge: it positions gaming as a force for good. African gamers and creators are demonstrating that games can deliver social impact beyond entertainment, whether by planting trees, educating players, or supporting communities.

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The fact that a Ghanaian studio is leading a climate-action campaign on a world stage challenges outdated narratives and proves that Africa’s gaming industry can be world-class in creativity and conscience. For the broader community, it sets a precedent: games made in Africa can uniquely blend local culture with global responsibility, inspiring others to see gaming as a platform for positive change.

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