The continent’s biggest Call of Duty®: Mobile tournament teams up with the world’s most iconic mint and gum brand to deliver a refreshing twist to African esports’ biggest weekend.
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LAGOS, NIGERIA – 15 August, 2025: Carry1st, Africa’s leading games publisher, today announced Mentos as the Official Chewing Gum Sponsor for the 2025 Carry1st Africa Cup – the continent’s largest Call of Duty®: Mobile (CODM) tournament and the official qualifier for the CODM World Championship 2025.
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The Carry1st Africa Cup 2025 Grand Finals will feature eight of Africa’s strongest CODM teams competing for glory, a share of the $15,000 prize pool, and the chance to represent Africa for the first time on the global stage at the CODM World Championship 2025, which boasts a $1 million prize pool.
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From August 30–31 at the Podium International Event Centre, Lagos, the Grand Finals will immerse fans in an electrifying atmosphere of high-stakes competition, world-class production, and interactive brand experiences—made fresher than ever by leading Gum & mint brand Mentos.
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“The Carry1st Africa Cup is a celebration of talent, energy, and community,” said Dominion Eromosele, Lead Growth Manager at Carry1st. “With Mentos as our refreshment partner, fans will enjoy moments of fun and connection alongside the thrilling esports action.”
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A Fresh Experience for Fans

Across the Grand Finals weekend, Mentos will create a lively and welcoming space for fans to relax, play, and connect between matches. From immersive gaming setups to fun challenges and photo-worthy moments, the Mentos presence will be all about bringing people together and bringing in a fresh experience. Visitors can expect plenty of surprises, light-hearted games, and chances to interact with the brand in ways that feel fresh and memorable. And of course, there’ll be Mentos on hand to keep the vibes—and the breath—refreshingly cool throughout the event.
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“We’re thrilled to bring a fresh burst of energy to Africa’s biggest mobile gaming event with this partnership as the official Chewing Gum,” said Shankar Iyer, Marketing Director for Perfetti Van Melle Nigeria Ltd, “Gaming is about connection, excitement, and shared fresh experiences—values that align perfectly with the Mentos brand.”
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Fans across Africa can follow the action live on Carry1st’s YouTube Channel, with the Lagos Grand Finals serving as the ultimate showdown in the 2025 circuit.
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🎟 Tickets for the Grand Finals are available now at cup.carry1st.com
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About Mentos
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Mentos, part of Perfetti Van Melle, is one of the most popular mint and gum brands worldwide, loved for its fresh taste and fun personality. Available in over 150 countries, Mentos products range from chewy dragees to refreshing gums, offering a burst of freshness anytime, anywhere
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About Carry1st

Carry1st is Africa’s leading publisher of games and digital content. Its mission is to scale awesome content in frontier markets. Carry1st develops, licences, and publishes games and monetizes them effectively with Pay1st, a proprietary payments solution and the Carry1st Shop, their online marketplace. The company has scaled games such as Call of Duty®: Mobile, VALORANT, Mancala Adventures, and Mergedom. Founded in 2018, the company is backed by Andreessen Horowitz (a16z), Sony, BITKRAFT, Google, and Riot Games.

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Twitter: @carry1st | Instagram: @carry1st | TikTok: @carry1st | YouTube: @carry1st

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For Carry1st Media Inquiries, contact: nadim@carry1st.com

Instagram: @mentosng

TikTok: @mentosng 

Facebook: Mentos Nigeria